tourism in Japan

If you’ve never visited this island nation before, here’s a quick introduction about tourism in Japan. Japan is located in the northwest Pacific Ocean.

Its borders include the Sea of Japan on the west, the Sea of Okhotsk on the north, and the East China Sea on the south. In addition to the pristine beauty of its coastline, Japan is also home to a number of famous landmarks. Whether you’re visiting for business or pleasure, you’ll find a host of ways to make the most of your visit.

High growth areas include tourism in Japan

As the country prepares for the COVID, Japanese DMOs are gearing up for an influx of overseas visitors. There are 198 registered DMOs as of March 2021, and U.S. solutions are highly sought after by the Japanese tourism industry. High-growth areas in tourism include digital marketing using SNS, AI, Big Data, language support services, online booking systems, and counter-viral infection solutions.


There is a growing need to overcome the cultural and linguistic barriers that plague the Japanese tourism in Japan.

Increasing numbers of traveler’s report difficulties communicating with locals, especially when travelling outside of major cities. One such solution is the introduction of artificial intelligence (AI) chatbots. For example, the new chatbot BEBOT, developed by Tokyo-based firm Bespoke, will provide guest services in two historical hotels in Aomori prefecture.

Big Data

With the recent natural disasters, Japan has continued to rebound as a top destination for international travel.

Despite these calamities, the Japanese government has maintained its competitiveness in the tourism sector, and it has started utilizing big data analytics to give Japan an edge over other destination.

It has implemented a number of innovative techniques, including the use of GPS big data to understand spatial and temporal patterns of international tourists. Let’s explore how these data can be utilized to increase the country’s tourism sector.

Language support services

To cater to the needs of foreign tourists, language support services for tourism in Japan have been developed.

These services include a 24-hour hotline, as well as translation services provided by local authorities. The number of foreign visitors to Japan has increased significantly in recent months, with the Japan National Tourism Organization estimating that 1.82 million people came to the country in August alone.

In this article, we look at the various ways that national and local governments can help these visitors, including establishing a national hotline.

Online booking services

One of the best ways to save money while booking leisure travel in Japan is to use online booking services. There are many websites and apps that specialize in booking tourism activities and leisure travel in Japan.

According to the 2016 survey, the majority of respondents used Japanese travel agencies, but the vast majority also booked flights, hotel accommodations, and holiday tours through the internet. Twenty-seven percent of respondents used hotel search engines. Survey screening count included 4,000 people, while the main research targeted 510.

Climbing season of Mount Fuji

The climbing season of Mount Fuji begins on July 1 and ends on August 31. The mountain is closed most of the year, except for the summer. However, when the weather is nice, you can enjoy climbing from the 5th station to the summit.

In the summer, the temperature near the summit is around 5 degrees Celsius. The hiking trails are well-maintained, and even a beginner can climb them. Before you go, make sure you research mountaineering and prepare your climbing equipment.

Impact of Internet influencers

The pandemic in Japan has thrown the country’s government into a state of re-evaluation. Its 60 million-a-year tourism target may be in jeopardy but the pandemic has given the government a chance to make amends.

After the general election in October, a new administration may be in power and will have a fresh start. But the pandemic has spawned new possibilities for inbound tourism. You can read too Hotels in Japan how to find the Best Value?

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